According to a BBC news report, it seems that a deal to tackle digital piracy is about to be realised between major UK ISPs and key content and entertainment industry organisations. Given that it took several years of wrangling to get to this point, the obvious question is whether this particular deal will work to the satisfaction of all concerned?
The report describes how the UK ISPs (i.e. BT, Sky, TalkTalk and VirginMedia) will be required to send ‘educational’ letters, or alerts, to users they believe are downloading illegal content. Among other things, the deal is predicated on the belief that increased awareness of legal alternatives will encourage such users away from illegal content acquisition, casual infringement and piracy. This voluntary alert system will be funded mainly by the content industry who in return will get monthly stats on alerts dished out by the ISPs. Overall, this deal is far removed from the more punitive “3 strikes” system originally mooted in the early days of the Digital Economy Act.
As with most cases there are 2 or more sides to the story, and below are some considerations to be taken into account before drawing your own conclusions, including:
1. Critics of this deal, i.e. presumably the content providers, will consider this too soft an approach to be effective in curbing the very real and adverse economic impact of piracy.
2. Supporters, including ISPs, will likely see this as fair compromise for securing their cooperation in tackling piracy, and a win-win for them and their customers.
3. Another perspective comprises the view of regulators and government intermediaries (aka brokers of this deal), who likely consider it a practical compromise which can always be tweaked depending on its efficacy or lack thereof.
4. There are probably many other viewpoints to be considered, but, in my opinion, the most important perspective belongs to the end-users who ultimately stand to benefit or suffer from the success or failure of this initiative, especially since:
- there is evidence that education trumps punishment when it comes to casual content piracy – e.g. the HADOPI experience in France which has effectively evolved into an educational campaign against copyright infringement.
- content consumers already have far too much choice over the source and format of content anyway, so punitive measures may not necessarily solve the piracy problem, if they can get content via other illegal means.
- any perceived failure of this deal, and its ‘educational’ approach, could lend support for more draconian and punitive measures, therefore it is in the interest of consumers to see it succeed.
5. Industrial scale piracy, on the other hand must be tackled head-on, with the full weight of the law, in order to close down and discourage the real criminal enterprises that probably do far more damage to the content industry.
In any case, regardless of how you view this and other similar developments, it is always worth bearing in mind that we are only in a period of transition to a comprehensive digital existence, therefore all current challenges and opportunities are certain to change, as new technology and usage paradigms continue to drive and reveal ever more intriguing changes in consumer behaviours. This battle is far from over.
I was very fortunate to participate in Capgemini’s recent Business Priority Week (BPW), alongside over 300 attendees from 22 countries, at the beautiful Les Fontaines retreat. The focus of the week was a new global service line called Digital Customer Experience (DCX), and we (from various business units, disciplines and competencies) were set a challenge to explore and articulate how we’ll work together to deliver this promise for clients.
Being the clever people that architects are sometimes rumoured to be, the immediate response is directly related their role in a rapidly accelerating digital world. However, as an architect, I fear our time may be coming to an end unless we embrace the need to evolve the practice of architecture into something that clearly defines, assures and guides the digital customer experience for our organisation and our clients (incl. their customers / end-users). In order to do this properly, we must undertake an architectural journey to understand the context and key issues before deciding on the most appropriate response. Key questions to ask and answer include:
1. What is Digital and why is it such a game changer for our clients and our business?
A great story about rice, chess and an emperor was used to illustrate the impact of Moore’s Law to startling effect by revealing that we are only at the beginning of the digital journey, or as the authors of Race Against the Machine would say, “we ain’t seen nothing yet”.
2. Are established architecture approaches still relevant for digital?
The experience gained from several decades of putting together complex computer based systems was not lightly earned, and it would be spectacularly foolish to suggest that this is no longer required in the age of digital. If ever there was a time for true architecture it is right now, at the start of such an epic journey, however this implies a shift in the way architects engage clients and practice architecture.
3. So what is different about architecture for Digital and why is this important?
In a short answer – it needs a renewed focus on the business model. The role of architecture in digital is about getting closer to the business and helping achieve desired outcomes, (so far so normal), but this must be done at the exponential pace of digital, whilst maintaining ROI from existing technology investments. It is akin to walking atop the wall of a castle whilst juggling live cats and canaries, during an earthquake, and ducking missiles from inside and outside the castle. I’m sure you get the picture.
The above points indicate a necessary shift in mindset to handle the relative extremes in velocities at the interface of Digital vs. traditional IT systems. Among other things, the digital architect should:
- Provide enterprise technology governance framework as a key point of reference for the various agile projects and initiatives commonly found in the would-be digital enterprise.
- Utilise business modelling techniques (e.g. the business model canvas) along with time and velocity sensitive architecture principles to provide critical governance and to guide solutions from design right through to implementation, and beyond.
- Be mindful of legal and ethical issues that can arise in the digital space (e.g. contractual obligations for digital services, and / or the privacy concerns of end-users).
- Anticipate the needs of clients and their business in a fast changing environment, even when some stakeholders might challenge the need for architecture in any form.
In conclusion, it is my opinion that architecture has never been more critical than at this particular point in time. This therefore is a call to action for every organisation to challenge their architects to provide the governance and assurance needed to achieve the outstanding outcomes promised by Digital Customer Experience, whilst also protecting existing investment and core assets.
What is digital and why is it now so important? How are CEOs thinking about business, IT and digital? What is Digital Business Strategy (aka – what should CxOs be doing to ensure their organisation can benefit from the challenges and opportunities presented by Digital)? Ps. how much of this is hype versus actual reality?
These are the sort of questions regularly asked of top research analysts, and a couple of weeks ago we heard some answers, and more, at a recent BCS London event featuring two leading analysts from Gartner. Mark Raskino, (VP and Gartner Fellow), focused on the outcomes and insights from the Gartner’s CEO Concerns 2013 survey, and Dave Aron, (VP and Gartner/BCS Fellow) discussed the urgent need for digital business strategies. Below are some highlights from their presentations:
- Multiple uncertainties of the last 12-18 months are starting to lift, and CEOs feel better able to plan and invest – there is renewed focus on profitability, plus there is money available to invest
- After a decade of IT service performance and tight cost control, good digital strategy is emerging as a key enabler for forward looking organisations. “There has to be more to the future of IT than endlessly babysitting ERP” – Dale Kutnick, Gartner EVP
- Digital is a mixture of various themes, which include: mature forces (i.e. e-commerce, e-service, online), contemporary forces (i.e. social, mobile, cloud, information), and emerging forces (e.g. Internet of Things, 3D printing, robotics, data science), all with a common “revenue winning” focus.
- CIOs beware – new C-level information and technology roles (e.g. CDO/CIO or Chief Digital/Data/Innovation Officers) are emerging to fill the void left by traditional roles in the age of Digital
- ‘Digital’ is a much misused (and often restrictive) term which actually encompasses “…all electronic forms and uses of information and technology” – Dave Aron, Gartner.
- We are entering a third era of Enterprise IT which has evolved through: IT Systems/Apps to IT Services/Processes, and now Digital Business/Models. Great IT strategy is no longer enough, organisations need a solid digital strategy to move forward
- Digital business strategy answers the question: how will your business survive and thrive in a time of digital disruption? It is and integral part of business strategy.
- Business processes are a terrible way to innovate in a time of disruptive digital innovation. “Business models are a more natural way to think of digital strategy”
- Gartner’s Annual CIO survey 2013 indicates that, over the next decade or so, smaller ‘long tail’ firms will be most influential partners on the journey to digital!
The above are just a small sample of the thought provoking content covered during this most excellent, value for money event. As usual, I just had to ask the question of how Intellectual Property (IP) will likely influence and / or be influenced by the rise of digital, and the answers (which are recorded in a post event video interview) could become the topic of a future blog post. Watch this space.