This is really a sequel to a post written for end of last year (which can now be found here), about the likely direction of things to come, and the perils of following the crowd / herd mentality, particularly for those in the creative industries. Read on for some key messages and evidence in support of those observations:
1. Privacy? Fuggedaboudit – According to Facebook founder, Mark Zuckerberg, “Privacy is no longer a social norm”. Yet people remain fixated with this fantasy that they can stay private online, as perhaps encouraged by such guides as this NY Times article on 5 easy steps to stay safe and private on Facebook!
2. Opening up protected video – The Digital Entertainment Content Ecosystem (DECE) has come up with a way to enable playing of protected content on various compatible devices. So is this really Interoperable DRM at last? Maybe, but perhaps it might just be a little too late. A good explanation of this move, and its implication, is available on the Copyright & Technology blog. In any event, one key question remains i.e.: what happens to your protected digital content if / when the provider goes bust?
3. How to make the same mistake twice, or not – Moves by the publishing industry to protect revenue by delaying ebook releases smacks of a similar pattern of mistakes made by the music industry over digital content. According to this excellent Forrester blog, “there are better ways to Window eBooks” and it would be prudent for publishers to take heed.
4. The future is Mobile – Contextual applications enabled by mobile / geo-location services will be the killer proposition, no question. Just ask Google.
There you go. Comments welcome.
Note: This post was previously published on my BCS DRM Blog, where you can find the original post, and reader comments, in the archives.
This is one that should have happened a while back, given that all the technology pieces are in place and readily available, but fear not, 2009 will be the year for comprehensive information rights management. Yes, I said it.
So what has changed, and why should 2009 be any different?
- Well for one thing, the frequent reports of data loss incidents mean that the corporate world has had to start looking at ways to prevent future mishaps. However, even current initiatives like wholesale corporate data encryption and data loss prevention strategies are not totally fool proof; therefore many organisations are still likely to need a more effective approach towards managing and securing information, especially one that will work even after data is lost or misplaced.
- Secondly, there are signs that ERM vendors are waking up to the key role they have to play in creating the ecosystem of solutions required to tackle data loss issues head-on. For example, some vendors have begun integrating their ERM products with existing Data Loss Prevention systems in order to provide effective control of information, both within and outside the enterprise security perimeter, (i.e. in the Jericho philosophy of deperimeterised security).
- Finally, although ERM is a direct offshoot of media Digital Rights Management (DRM), and provides similar capabilities for content control, it is unlikely to face the same fate as the latter, (see more on this from my DRM blog), for the simple reason that they serve very different markets / needs. A recent study of the ERM market shows a steady increase in awareness and adoption by organisations in various sectors like finance, healthcare and IT consulting among others
.In light of the above, I believe it that we shall start to see more examples of holistic security and information management as a major step towards mitigating the risk of data loss. The solutions, like the problems they solve, are not restricted to one product, channel or strategy; therefore it would most likely be achieved via a combination of components that include: ERM / IRM solutions; DLP systems; enhanced Information Security Policies; and the traditional corporate security and perimeter defence mechanisms.
Note: Originally posted on Capgemini’s Technology blog. You can see the original post, including comments, at: http://www.capgemini.com/technology-blog/2008/11/help_theres_an_architect_in_th.php
The title says it all, and I believe that 2009 will be the year in which we start to see some real music-as-a-service propositions come to life. Although some existing online music services may claim to be already providing “music as a service”, but such services are often limited in one way or another. To my mind, a real music-as-a-service proposition would be able to supply: any music, any time and on any device, perhaps in a model akin to utilities e.g. water / gas / electricity.
The technology components to deliver this vision are already available today, and several trends in online music provision / consumption lend further support to this outcome. However, the biggest stumbling block remains the ever so excruciating process of license negotiation with rights owners, but even that is slowly becoming less of an insurmountable task given the number of online music services that can boast of content from all four major music labels and numerous Indies. So I can predict that it won’t be long before we see a proposition that offers real music-as-a-service; and one of several exciting fall-outs from this could be mega mash-ups of music content distribution and channels with a multiplier network effect (Think Rock Band meets Pop Idol meets Virtual Worlds, with an Alternate Reality Game ARG thrown in for good measure). You heard it here first.
Note: Originally posted on Capgemini’s Technology blog at: http://www.capgemini.com/technology-blog/2008/11/tech_predictions_2009_musicasa.php
In today’s digitally hyper-connected world it can be extremely difficult to tell when enough is enough, or indeed where the boundary lies for most activities and trends. For example, it is not yet clear where and when the decline of the recording industry will stop but I’ll make some provocative predictions on the outcome.
In the next few years we shall most likely arrive to the following conclusions:
- File sharing was great for the music industry after all!
It just depends on your point of view (e.g. who is sharing what, and who is getting paid for this activity). The early indicators are that music tracks/files are increasingly being used as hooks to other products, services and experiences
- Those lawsuits against ordinary music users / file sharers were a bad idea!
It is always a bad idea to sue potential customers, and it just kept getting worse in the first decade of the 21st century (e.g.: PRS sues workers for listening to radio and RIAA wins legal challenge). However this practice also provides the resistance which proves the rule that true change is unstoppable.
- Record labels are no more!
Not surprisingly, they have either become a ghost of their former selves, or turned into bona fide production companies that fund music related ventures / enterprises. Artistes have become mostly independent and ready to exploit direct-to-consumer channels along the lines of Radiohead, Prince andNine-Inch-Nails.
- Record charts and satellite/digital radio are the new record shops!
And we can initiate music downloads directly from the radio, singles/album charts and even TV programs. (An early indicator of this could be the rumoured planned link up between Apple iTunes/iPod and Satellite Radio)
- DRM is history!
Instead it goes by another name, and no longer brings up an automatic mental association with ‘evil controlling <insert your favourite swear-word here>!’ (Ah well, we live in an age of hope and porcine aviation!).
It would be interesting to watch out for the above or similar headlines within the next 5 – 10 years time (You heard it here first!). So go on, don’t be shy, tell me what you think, and I’d particularly love to hear your own predictions on this topic.