Leading Digital In Practice
I had the opportunity to read and review the book “Leading Digital” by George Westerman, Didier Bonnet & Andrew McAfee, and as you might guess from the review score, I thought it was an excellent book. However, there’s nothing quite like putting something into practice to get a real feel for it, and I was able to do just that on a couple of recent occasions. Read on for highlights…
If you haven’t already read the book*, I can assure you it is chock full of common sense and great ideas on how to go about transforming your typical large, non-tech organisation into a digital master. However, as with most things, the theory can be vastly different from reality in practice, so below are a few observations from recent experiences where we tried to put into practice some of the wisdom from Leading Digital:
1. Not every organisation is geared up to do this right away – Even those organisations perceived by peers to be ahead of the pack may just be ‘Fashionistas’ at heart (i.e. very quick to try out shiny new digital toys without adult supervision). To gauge readiness it is important to understand where an organisation sits in the digital maturity quadrant**. Some organisations believe they already know the answer, but it’s always advisable to verify such a crucial starting point, in order to work out their best route to digital mastery.
2. Engage both business and technology communities from the start – Anything else is just window dressing because, although either group can sell a good story as why they’re critical, neither side can fully deliver digital transformation without the other. It really is a game of two sides working well together to achieve a single outcome – no short cuts allowed.
3. Ground up or top down is great, but together they’re unbeatable – Every organisation must address four interlocking*** areas of: Vision, Engagement, Governance & Technology to stand any chance of leading digital. Many often have one or more of these areas needing serious intervention to get up to speed.
4. Employees know their organisation better than anyone – This may be stating the obvious, but on several occasions we found critical knowledge locked in the heads of a few individuals, or that departments don’t communicate enough with each other, (not even those using the same systems / processes / suppliers). It is therefore a vital step to unearth such locked-in knowledge, and to untangle any communication gridlock.
5. Using the right tools in the right way pays off big – The Digital Maturity Quadrant or Digital Maturity Assessment exercise are great tools for stimulating debate, conversations and mission clarity. However the readiness of an organisation may impact how such tools are perceived as well as their effectiveness. In such situations, we need to reassess the best way to achieve a useful outcome.
In conclusion, I’d encourage all large, non-tech firms to look for opportunities to put some of the book’s wisdom into practice. The pay off is well worth it, and besides it’s never too late to start on the transformation journey because, as author Andrew McAfee puts it, when it comes to digital, “we ain’t seen nothing yet“!
*Source: Leading Digital by George Westerman, Didier Bonnet and Andrew McAfee
**Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012
*** Source: Capgemini 2014