Archive

Archive for January, 2011

Talking Enterprise Architecture

January 31, 2011 Leave a comment

Enterprise Architecture has come a long way from what it used to be, but it is still evolving to meet the changing needs of a very fluid business and technology landscape. The question on most people’s lips, (aside from whatever next?), is how to ensure their businesses can continue to cope with this amount and pace of change?

This evening seminar, hosted by the BCS Enterprise Architecture Specialist Group, featured two speakers from Capgemini UK’s Technology Consulting team (see picture). The highly interactive session covered a lot of ground, including questions from the audience that touched on a wide variety of topics and perspectives on EA, such as:

  • Effective Enterprise Architecture in an Agile Environment
  • The real value of architecture frameworks
  • Enterprise Architecture in the context of Cloud Computing
  • The many faces / roles of an Enterprise Architect
  • And (my personal favourite) a legal challenge about the use of the term Architect!

Richard Noon & Rob Rowe talking Enterprise Architecture

Verdict: Good event. Well attended with high level of interaction between speakers and audience, and as one audience member put it afterwards, “this is the type of BCS event that I like to attend”. Nuff said!

Advertisements

Business ideas on social marketing

January 6, 2011 Leave a comment

That was the title of Wednesday’s BCS event which as usual delivered some thought-provoking and excellent discussions by the two expert speakers who also revealed the secret sauce for successful social marketing (and indeed social anything). Read on to find out more!

It’s really rather simple when you think of it, because the answer is right there in the name, i.e.: Social Network. First, the social aspect involves people interacting with each other in a way that essentially provide some value to either or both parties. Secondly, the network aspect deals with the multiplier effect of the social graph, such that the value of each individual social interaction (a comment, shared picture or link) is actually magnified by the size of the network, and these two points were summarized by Headshift’s Lee Bryant (see picture) in a quote that went something along the lines of: “Small actions aggregated at scale create the network effect”, which is the holy grail of social networks.

Lee Bryant talking at the BCS Social Marketing event

And that, dear reader is what I consider the not-so-secret sauce for any successful social enterprise including: Facebook, Linkedin, Ecademy, and even newer upstarts like Quora.com. I’ll be interested to hear from anyone that thinks otherwise.

Categories: BCS, Event, Seminar, social Tags: ,