Translating Music Technology Innovation into Real Opportunities
The Music 4.5 event in London will try to show how this can be done, by combining the main ingredients of: “music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players” in a programme of events designed to enable them to share, exchange, inspire and network ideas with each other, and with you the audience.
It often seems like the first few months of each New Year are overrun by a veritable smorgasbord of major Events, Conferences and Summits that demand attendance (and / or attention at the very least). Presumably it’s a good way to kick-start the year and take stock of what the other guys are up to. It also helps companies to generate major buzz around new products, services and other hypeware. Some of the key yearly events of this ilk include:
- The Consumer Electronic Show (International CES) – January in Las Vegas, USA. The name says it all; this is where all the latest gadgets and devices come out to play.
- MIDEM – January in Cannes, France. The premier global music industry event where all the big deals and announcements are made (only perhaps more-so in those heady pre-digital days. Sniff!).
- The World Economic Forum – January in Davos, Switzerland. Annual meeting of the World Economic Forum, an international body that is “committed to improving the state of the world”. So there.
- MacWorld – February in San Francisco, USA. This year saw the launch of the uber-hyped Apple iPad. It is the main event at which the Apple faithful gather to pray.
- TED (Technology Education & Design) – February in Long Beach, USA. TED is all about “ideas worth spreading”, and this is where potential future Nobel Laureates come to share their thoughts / angst.
- Mobile World Congress (MWC) – February in Barcelona, Spain. This is the mobile equivalent of the CES, and is where all new mobile products / services get prime time, (at least until next month).
- Plus there’s also a host of self-congratulatory / promotional industry award shows like: The Grammys,The Brit Awards, The Golden Globes, The BAFTAs and The Academy Awards (aka The Oscars).
So after the first couple of months, one might be forgiven for thinking that people must surely be struggling with severe event fatigue. But apparently not so, because of what can only be described as an insatiable appetite for yet more events, (and perhaps the perks thereof, think cute gift / goodie bags, air miles, and after party / networking sessions).
In any case, one can only conclude that said event organizers, speakers and attendees, (sometimes event entire industries), are still seeking answers for whatever ails them most in a dynamically converging digital landscape of disruptive technologies and beleaguered business models. To that end, it would be great if more focused events like Music 4.5 could provide some of those answers, where possible, in an environment that allows participants to roll up their sleeves and come up with real strategies and solutions to deliver the titular 4.5 percent ROI from music tech startups. Watch this space.
Note: This post was previously published on my BCS DRM Blog, where you can find the original post, and reader comments, in the archives.