Change is nigh – for Tablets, Swans and the Music Industry.
Certainly seems like there’s a lot of change in the air, what with the threat of Apple’s latest toy to tablet PC dominance, or the challenge of streaming music services, and even news of Swans getting divorced! I wonder what’s next, and how will it affect the creative industries of music, film and publishing?
First of all, there were lots of opinions and perspectives on the ever changing digital media landscape at the just concluded MIDEM conference in Cannes, including:
- Perhaps as a sign of shifting attitudes, at least one major artiste and the keynote speaker did not offer the usual tirade against file-sharing, but actually appeared somewhat in favour of it as a “taste test” by end-users, (which roughly translates into something along the lines of “good quality works will be successful in spite of file-sharing”).
- There was also an interesting discourse on media and cultural change in an interview with the “Cult of the Amateur” author, Andrew Keen, who slated the amount of amateur rubbish being put out there in the name of reality shows and user generated garbage, erm content.
- Forrester’s Mark Mulligan provided some great insight on the state of the music industry and various emerging trends, challenges and opportunities, speaking of which, one panel session speaker actuallylikened mobile music apps to babies in that “they’re easy to conceive but hard to deliver!”.
But please don’t think this is just about the music industry, because here is an equally damning insight into the book publishing industry by Phil Cooke, a publisher and self proclaimed change catalyst. Interestingly, most of these observations were covered in Lawrence Lessig’s book, Remix, which I recently reviewed here for the BCS. It would seem that music, publishing and other creative industries are just playing catch-up with key messages from this book – which claims, among other things, that the future creative and commercial landscape will have room for sharing, charging and otherwise hybrid business models.
However, one dire trend that looks set to continue is the involvement of lawyers in the tensions between rights-owners and file-sharing fans or pirates, depending on your point of view. Hmmm, I wonder how much the lawyers charged those Swans for their quickie divorce! But, on a serious note, it might be easy to blame lawyers for any number of things, given they stand to make their fees one way or another regardless of outcomes, however the real problem is that, despite ongoing efforts to find a lasting solution, today’s Intellectual Property laws are still hopelessly unable to cater for digital content, Internet distribution and emerging consumer usage patterns. Period.
Note: This post was previously published on my BCS DRM Blog, where you can find the original post, and reader comments, in the archives.