Google, YouTube – Facing the Music
Ok, no one is immune to the current harsh economic realities; not even the mighty Google. A couple of recent headlines indicate the typical response pattern of revenue and cost control measures, but where will it end?
According to an article in yesterday’s Financial Times, (see online version here), Google plans to start targeting ads to search users, based on their browsing patterns and habits. This should be a win-win situation for advertisers and end-users. However privacy advocates are concerned about the implications to personal privacy. For one thing, this is not an opt-in scheme therefore users will have to explicitly request removal, also there is the danger that the browsing information so gathered might get used in ways not originally intended.
Also, earlier this week, Google’s YouTube started blocking some video content in the UK. According to an article on PaidContent, this was due to a breakdown in their music licence renewal negotiations with major UK rights society, PRS for Music. The main bone of contention, as ever, was over money: YouTube thinks the licence fees are too high, PRS for Music think otherwise. As a result:
- Some videos get blocked in the UK (and UK users miss out on their favourite YouTube videos)
- Cue the usual headlines, sound-bites, and blog chatter (…ok, guilty as charged)
- Finally, something happens (e.g. law suites), and the dispute is resolved (or not).
But really, who cares? It’s all become so predictable and boring; this never-ending conflict over costs, control and a Darwinian game of one-upmanship, at the expense of the content creator and the consumer.
In other unrelated matters, last week, I gave a talk to a joint BCS / IET / ACM audience about Digital Piracy, Privacy and the Content Economy in Cambridge University’s William Gates Lecture theatre (a great venue). I got a few questions about the potential for using content control mechanisms to support things like: micro-transactions / usage tracking / audit and reconciliation. My answer was that these could also be used in combination with other measures to enable provision of: open, non-intrusive and measurable access to content for users anywhere, anytime and on any device. But that would be far too easy, and too good to be true, now won’t it?
Note: This post was previously published on my BCS DRM Blog, where you can find the original post, and reader comments, in the archives.