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The iPhone has landed

…at last, and all Apple faithful / fanatics, gadget freaks and otherwise normal people, of every shape and description, have had a chance to get this sleek super-sexy-cool device which have been on sale since last Friday. So where is the fly in the ointment?

None it would seem – yet. This electronic Swiss army knife may be the ultimate personal electronic device, because it has got everything you could possibly want in this age of convergence. As a phone it is basically ok, but it really excels as a multi-talented media/ communications tool that leaves other competitors in the dust.

It simply goes to confirm Apple’s position as the poster child of market disruptors. The iPhone is positioned to do to the telephony device market what the iPod did to the music industry, and they both work with iTunes in a complete package.

But enough of this unabashed lust for all things Apple. My main interest lies, as ever, in what this means for the digital content stakeholders and the ‘Stakes Pie’ below just shows my opinion on the impact that this device will have on the major stakeholder groups.

The iPhone Stakes Pie

DISCLAIMER: The included ‘Stakes Pie’ chart is intended only to convey an individual opinion.

The winners are:

  • Commercial stakeholders (represented by Apple, O2, Carphone warehouse and content owners)
  • The Consumers (i.e. purchasers of the device and services)
  • Technology stakeholders (i.e. Apple / component manufacturers)

I’ll be interested to know if you think any different, and just in case you were wondering, No, I don’t own an iPhone or any shares in Apple!

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